Sue ismiel biography

Dissatisfied with existing hair-removal gels and waxes on the market, this spirited mother of three girls decided to create her own brand, using uniquely Australian products, including honey, fructose, molasses and glucose. She would come home after work every night and experiment in her ‘laboratory’ (her kitchen), and test her invention on her children and husband:  "My family got fed up with me,” she said. “I would chase my husband around the house begging him to try my latest invention, crying out ‘this is the last time, I promise’. Finally, I came up with a gel that works with your own heat so it does not burn the skin yet removes the hair very effectively and with no pain."

In , Sue perfected product. But coming up with a product is only the first battle. Sue’s invention, Nad’s Natural Hair Removal Gel, faced enormous criticism and negativity along the way. In particular from “the men in suits at the major cosmetic companies," S